When people relate a product to luxury, dollar signs are one of the first things that come to mind. Why can't luxury be affordable before the clearance sale? Being environmentally conscious shouldn't have to cost more. With Ro & Co's initiative, you have the choice to find luxury quality alternatives to leather
WHY VEGAN? According to researchers, the leather/livestock industry is the leading cause of global warming, deterioration of lands, pollution, and waste of natural resources, such as clean water. In America, cows and pigs in factory farms produce close to 90,000 pounds of excrement, which is contaminated with antibiotics and hormones that are pumped into these animals. Studies show that animal waste releases toxic airborne chemicals that can cause inflammatory, immune, and neurochemical complications in humans.
The skin of these animals is then used for leather while their meat is used for cooking. From beginning to end, the amount of energy used to produce leather hide is twenty times more than the energy used to create synthetic materials. Animal skin, that usually decomposes naturally, is sprayed by chemical toxins so that they will last for years with their use as the exterior of jackets, handbags, and accessories. Such toxins are a leading cause for the deterioration of the environment. With reports such as these, it should be common sense for people to become vegetarians or even vegans. Yet many do not find it practical. Ro & Co believes there is a missing link between what people currently have in their lives and what they believe they will lose if they change to a different lifestyle.
Ro & Co is vegan run and operated. One vegetarian or vegan diet saves the lives of 100 animals every year.
VISION: Change. Change to make the world a more sustainable place. Ro & Co is a 100% vegan, cruelty-free organization that uses only synthetic materials. We take a conscious effort to reduce our carbon footprint. Vegan is going mainstream but many of today's vegan products are are scarce of fun, luxury, and affordability. Ro & Co is working around the clock to create a brand that is not only vegan, but also fashion-savvy. We all want the same luxuries, yet for those who choose a vegan lifestyle, options are limited. That's where Ro & Co comes in. Its products combine high-end creative designs with a sustainable philosophy, all of which is offered at affordable prices. Potential vegans are often motivated by the opportunity to make a difference but sometimes fail to recognize how deeply their choices can make a difference to the environment and to society. The launch of Ro & Co has finally filled this gap.
IMAGE: Ro & Co has made its concept clear and has seen young men and women of all ages join this movement. Forget gimmicks to make you over-pay for vegan accessories, or companies that only offer poor-quality alternatives for vegan living. Ro & Co has positioned itself as the most suitable destination for those looking for affordable vegan accessories with a mix of unique materials, styles, and colors to suit a wide variety of tastes.
MATERIALS: Ro & Co fabrics are lead-free and are shedding away from PVC. The exterior and interior linings of Ro & Co products are made of synthetic materials and all of items are sturdy, easy to care for, and are suitable for vegans and vegetarians, as they contain no animal hide. The hardware also contains very little nickel, as this metal is a cause of allergies in humans and should be in limited contact by human skin. By using these materials, Ro & Co has reduced its carbon footprint while allowing for innovation to triumph from the design room to your wardrobe.
MANUFACTURING: Ro & Co partners only with individuals who add value to its products, from the creative design process to production and shipment. It has implemented rigorous quality control standards and strictly enforces applicable labour laws, with visits to its factories at least three times per year.
Ro & Co ships all goods in the least amount of packaging possible to ensure that it reduces its use of cardboard and plastic, as well as the waste of fossil fuels by choosing the right shipping partners.
BENEVOLENCE: Why do something for yourself without giving back? Ro & Co has spread awareness on how becoming a vegetarian or a vegan contributes to the betterment of society. With events in the works, Ro & Co plans on hosting, donating, sponsoring and providing support to those who mission to provide an alternative form of living and lifestyle.